Downtown San Marcos  

Cigarette Litter Prevention Program


What is the Cigarette Litter Prevention Program (CLPP)?

It is the nation’s largest program aimed at reducing cigarette litter. Each year Keep America Beautiful awards grants to local governments, downtown associations and other organizations dedicated to reducing litter in their communities.

Main Street CLPP

In 2017 Main Street began collecting cigarette litter and started shipping it to TerraCycle. To further our initiative Main Street applied for the Keep America Beautiful grant and was selected as a recipient for 2018. We received $5,000 to initiate our own cigarette litter prevention program. This grant money is being put back into the downtown area through the use of receptacles and generating community involvement. On average 35 pounds of cigarette litter are collected over a period of 5 weeks, through volunteer efforts, in Downtown San Marcos.

With this initiative we will be able to collect litter more efficiently across a larger area. All of the cigarette butts collected will be sent to be recycled through our already existing partnership with TerraCycle. The goal is to reduce the amount of cigarette litter around downtown through community engagement, and recycle the collected cigarette waste.


 Come join us as we kickoff our downtown cigarette litter prevention program! Help keep downtown clean and cigarette litter free. We will have a cigarette litter clean-up followed by a kickoff party. There will be music, refreshments, prize giveaways and activities for all ages. All cigarette litter collected will be sent to be recycled through our partnership with TerraCycle.


CLPP Statistics

Shown below are the statistics for the ongoing cigarette collection in Downtown San Marcos. All of the cigarette butts to date have been collected solely through volunteer efforts. 

Number of Butts Collected Per Month in 2019

To date Main Street has shipped over 229 pounds of cigarette litter to be recycled.
— Jeremy Gonzales, Downtown Groundskeeper

Number of Butts Collected in 2018

All of these cigarette butts were collected through volunteer efforts.

2017 vs. 2018 Six Month Comparison

The collection & counting of cigarette butts downtown started in July 2017.